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Director of Product Marketing - Services

Primary Location: Tempe, Arizona Additional location(s): Kirkland, Washington; Santa Clara, California

Location Details: 

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.

This position may be a hybrid or fully remote position, as decided by your manager. If designated as hybrid, you’ll divide your time between working remotely from your home and an office location, so you should live within commuting distance. If designated as remote, you’ll be working remotely from your home and may occasionally visit a GoDaddy office to meet with your team for events or offsites. Your hiring manager can share more about this role’s hybrid or remote designation. 

This position is not eligible to be performed in Alaska, Mississippi, North Dakota, or the Virgin Islands.

Join our team...

As a Director of Product Marketing, you’ll help everyday entrepreneurs grow their ideas online through our website design and marketing service products. You’ll develop a deep understanding of small business owner needs, evangelize opportunities for growth across multiple GoDaddy teams, partner closely with product management on roadmap creation, and align with the Go-To-Market teams to bring new products & features to market.

What you'll get to do...

  • Customer Insights – Learn from customers to understand their challenges, aspirations, and needs through self-driven research or partnering with the research team
  • Messaging and Product Positioning – Define product positioning, and differentiated messaging and validate through research and in-market testing
  • Go-to-market context: Partner with marketing and channels to provide market, competitive, and customer data and context to inform key launches and product optimizations
  • Pricing and packaging – Develop and shepherd pricing tenets and lineup strategy to meet customer needs and business objectives
  • Cross-functional leadership - Build strong relationships with product, marketing, and operation leaders across GoDaddy to drive product launches and cross-functional initiatives
  • Sales and service enablementPartner with our internal teams in driving the creation of vital collateral, promotions, training, and tools to drive business growth

Your experience should include...

  • 10+ years of Product Marketing experience
  • Proven track record of developing effective, customer-backed product messaging, positioning, pricing, and packaging
  • Outstanding analytical ability, with a track record of using “test & learn” to drive continuous improvement
  • A passion for the customer, gaining customer insights through dedicated research both quantitative and qualitative
  • Demonstrated ability to influence product strategy and go-to-marketing planning based on market research and customer insights
  • Strong ability to collaborate with cross-functional partners to drive strategy in a fast-paced environment
  • Excellent written, presentation, and verbal communication skills, including the ability to communicate sophisticated concepts clearly and simply

You might also have...

  • Technology/SaaS background and working with small businesses or consumers is strongly preferred
  • A bachelors degree in Marketing, Business, Advertising or related field is preferred

We've got your back...  We offer a range of benefits that may include paid time off, retirement savings (e.g., 401k, pension schemes), incentive eligibility, equity grants, participation in an employee stock purchase plan, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.   

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 

About us...  GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page. 

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.Refer to our full EEO policy here ( 

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to 

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.

Job ID R018492

GoDaddy's compensation is local to where you are and may vary based on an individual's qualifications at the time of the offer. The anticipated annual base salary ranges for select locations are listed below:

  • California Bay Area, Santa Clara, San Francisco: $168000.00 - $252000.00
  • Seattle, New York City: $152000.00 - $228000.00
  • Los Angeles, San Diego: $144000.00 - $216000.00
  • California State, Washington State, Colorado State: $128000.00 - $192000.00

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