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Senior Email and Content Marketing Manager

Los Angeles, California; Carlsbad, California; Kirkland, Washington; Scottsdale, Arizona

Overview

At GoDaddy you’ll work with some of the best professionals in the world in an agile, small team environment owning a project end to end. Our marketing team members find success at GoDaddy and we give you the room you need to deliver the extraordinary. We collaborate with passion, and listen to our customers. Since many of us share an enthusiasm for entrepreneurship ourselves, we bring the full force of our personal and professional experience to work everyday.

  • Full-time
  • Level: Mid
  • Travel: Yes

Success Profile

What makes a successful Senior Email and Content Marketing Manager employee at GoDaddy?
Check out the traits we're looking for and see if you have the right mix.

  • Imaginative
  • Strategic
  • Results-Driven
  • Collaborative
  • Flexible
  • Proactive
0 10
  • Productive
  • Deadline-oriented
  • Organized
  • Digitally savvy
  • Leadership
  • Analytical
  • Detail-oriented
  • Insightful

Job Description

About GoDaddy

GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With nearly 18.5 million customers worldwide and over 77 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit www.GoDaddy.com.

Media Temple is seeking a multitalented, driven, detail- and deadline-oriented Senior Email and Content Marketing Manager to manage communications and content initiatives supporting Marketing campaigns.

The Senior Email and Content Marketing Manager for Media Temple will be responsible for building, executing and reporting engagement of email campaigns targeting multiple audiences and segments, in addition to owning the Media Temple blog and content asset creation.

The successful candidate will have strong written communication skills, experience with audience segmentation and cohort targeting, as well as the ability to communicate with a variety of stakeholders, including Sales, Customer Success, Product, and BI, and Leadership.

The position requires the ability to meet deadlines and prioritize multiple projects at a time. The successful candidate will have experience implementing nurture, inbound, and outbound email campaigns, driving customer case studies, and managing content vendors and 3rd-party authors. Keys to success include the ability to work autonomously, own outcomes, and resolve day-to-day issues without heavy oversight.

This role is the first line of communication to customers and prospects to ensure clear, compelling, and engaging communications with interesting content that positively impacts KPI metrics for success.

Job Duties and Responsibilities:

• Management of all ongoing automated and lifecycle emails and blog content to communicate the company product offerings, value proposition and event initiatives.
• Manage the email campaign queue and blog pipeline and coordinate with internal stakeholders.
• Perform A/B testing and focus groups; analyze results to improve email metrics.
• Ensure all email campaigns comply with current email best practices.
• Coordinate with Product Marketing Management to ensure consistent messaging.
• Build campaigns, test, and optimize content and email cadence to hit KPI goals.
• Own the Media Temple blog and relationships with 3rd-party authors, including driving customer case studies, testimonials, eBooks, and videos.
• Ad hoc and weekly KPI reporting.
• Work effectively across Media Temple with groups such as sales, business development, and marketing to achieve business goals.

Core Job Functions:

·        Oversee email campaigns from concept to completion, including distribution and analytics, to maximize revenue and ROI

·        Manage agency/audience strategy and deploy initiatives based on the target audience

·        Analyze and track data to maximize the performance of email campaigns to achieve customer acquisition, conversion, and growth goals

·        Build expertise and become subject matter expert in email design, product development, and platform use

·        Support the launch of new products and releases with the development of dynamic content that illustrates the key features and benefits and drives demand

·        Develop content and content strategy aligned with short-term and long-term marketing targets

Qualifications

·        Bachelor's or master's degree

·        5+ years’ experience in an e-commerce/marketing environment

·        Familiarity with using marketing automation tools (Pardot, Marketo, HubSpot, etc).

·        Intermediate proficiency with HTML and CSS

·        Experience with audience segmentation and targeting (Dun & Bradstreet)

·        Ability to prioritize and think strategically

·        High standards and an eye for detail

Preferred Qualifications

·        Experience with email automation and personalization

·        Experience with B2B and B2C marketing

·        Ability to work with levels of ambiguity and solve problems independently

·        Comfortable with WordPress, Salesforce.com, and Jira

·        Ability to manage, communicate, and collaborate cross-functionally

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need assistance completing an application for a position with us, please reach out to our Recruiting Team at Recruiting@godaddy.com

#L1-JA1

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need assistance completing an application for a position with us, please reach out to our Recruiting Team at Recruiting@godaddy.com

Please note that GODADDY does not accept unsolicited resumes from recruiters or employment agencies.

To submit your application to this position, please click Apply . On the next screen, after you click Apply, click Create to establish your candidate account. If you have previously created a candidate account, please slick Sign-In and use that account to complete your application.

Job ID R005814

Benefits

  • Healthcare

    GoDaddy helps keep employees fit and healthy with generous health benefits. From the best medical, vision, dental, and disability to on-site health and wellness assessments and employee assistance plans.

  • Tuition Reimbursement

    GoDaddy is a strong believer in the value of higher education. The Education Reimbursement Program encourages our employees to pursue further education and advancement at the company.

  • Professional Development

    GoDaddy offers programs to help advance the careers of our employees. Programs include instruction led by our trainers, as well as opportunities for Tuition Reimbursement.

  • PTO

    GoDaddy encourages employees to take time away from work to Live Passionately. GoDaddy goes above and beyond to provide opportunities to enjoy time away from work and we provide generous time away to rest & recharge.

  • Work/Life Balance

    We know that maintaining a work/life balance is the key to success. At GoDaddy, we provide many perks and amenities to help facilitate this balance.

  • Retirement Plans

    GoDaddy looks closely at the retirement provisions and provides a competitive 401k employer match program. Our retirement plans are designed to fund a comfortable retirement for our employees.

The work we do at GoDaddy gives small business owners the products and customer care support they need to be successful online. We make the business of doing business easier.

Jodi Valenta, VP Marketing

The vision of GoDaddy is changing the world’s economy to small business. To do that, we need diversity throughout our teams that reflects our customer base.

Auguste Foldman, SVP Customer Care

Diversity

Our diverse employee population reflects the customers we serve. We support and celebrate everyone on our team through our Employee Resource Groups, open and inclusive to all.

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