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Senior Product Manager - Consumer Engagement

Kirkland, Washington; Los Angeles, California; San Francisco, California; Scottsdale, Arizona; Sunnyvale, California; Tempe, Arizona


At GoDaddy you’ll work with some of the best professionals in the world in an agile, small team environment owning a project end to end. Our marketing team members find success at GoDaddy and we give you the room you need to deliver the extraordinary. We collaborate with passion, and listen to our customers. Since many of us share an enthusiasm for entrepreneurship ourselves, we bring the full force of our personal and professional experience to work everyday.

  • Full-time
  • Level: Mid
  • Travel: Yes

Success Profile

What makes a successful Senior Product Manager - Consumer Engagement employee at GoDaddy?
Check out the traits we're looking for and see if you have the right mix.

  • Imaginative
  • Strategic
  • Results-Driven
  • Collaborative
  • Flexible
  • Proactive
0 10
  • Productive
  • Deadline-oriented
  • Organized
  • Digitally savvy
  • Leadership
  • Analytical
  • Detail-oriented
  • Insightful

Job Description

About GoDaddy

GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With nearly 18 million customers worldwide and over 77 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit

​This is a rare opportunity to build products that will enable our customers to proactively engage with their consumers. The products you build will be used by millions of customers worldwide. Your work will directly impact the success of small businesses across industries of all kinds. GoDaddy is revolutionizing how small businesses build their business online and we are looking for an experienced data-driven product management leader with an obsession with building effective engagement oriented experiences to join our team. Leverage your leadership skills and creativity to identify, design, build and launch cutting-edge engagement experiences while using the latest technologies and collaborating with highly talented and motivated cross-functional teams.

In this role, you'll be joining the GoCentral Team in the Presence and Commerce Division, a team comprised of product and engineering leaders who share a passion for driving next-generation products that customers love to use and that generate measurable results for their businesses. You will be focused specifically on designing, creating and driving adoption of cutting edge engagement tools for our web presence products. These tools will enable our customers to engage with consumers through channels such as email, messaging, social, loyalty programs, etc. Through these tools you will help our customers achieve a world-class customer experience in engagement, retention, and lead gen marketing. You are customer-obsessed, steeped in small business growth marketing best practices, and driven by user empathy. Your goal is to help small businesses around the world succeed.

You will work closely with UX, other Product Managers, engineers, data scientists, marketing, and support teams to craft a great end-to-end experience that goes beyond the pixels on the screen. You are data-driven, iterative in approach, and relentless in delivering innovative and high-value customer-focused products, and also an expert communicator able to inspire and sell a vision to the engineering and design teams. You are up to date on the latest trends and standards in tools that enable small businesses to successfully engage with their consumers and grow their business.


  • Form and communicate strategy and roadmap for new and innovative consumer engagement and small business marketing tools that allow GoDaddy customers to grow their businesses

  • Conceptualize and build product experiences based on core customer needs and exceptional user experiences

  • Apply the latest technologies of machine learning and predictive algorithms to engagement channels such as blogging, social, SMS, email, etc. to give small businesses the ability to create and retain high value customers

  • Form product hypotheses, execute and report on A/B tests, and iterate to relentlessly improve product performance

  • Analyze and report on installs, usage, engagement and retention to stakeholders, and own the roadmap to improve these KPIs

  • Work with UX to ideate and prototype potential features, conduct usability tests, and perform user research. You will work closely with the design team to build features that enable small businesses to succeed online, no matter their industry or geography

  • Own your products through the entire product development lifecycle

  • Create clear requirements and core end to end user flows to guide UX and engineering

  • Lead one or more Agile development teams, working closely with engineering, QA, product designers to identify, plan, prioritize and manage work on new products and features

  • Conduct competitive analysis and report back to the team on actionable findings

  • Drive support and adoption across the larger organization for new feature and product launches by working with marketing, customer support and other product groups


  • Minimum 5 years’ experience in product management (or similar role), working with internet/software products, and at least 2 years primarily with consumer engagement and small business marketing products, with increasing levels of responsibility

  • Demonstrated success leading the development of multiple successful products or significant customer-facing features through multiple releases

  • Analytical and metrics-driven with a hypothesis-based mentality; has identified, implemented and analyzed success metrics and conducted A/B tests for multiple products. Must be able to self-serve product data to understand how customers are using your products and whether a feature is successful or not.

  • Strong technical understanding of current engagement based and marketing focused technologies required, and ability to understand the system-level requirements for features; B.S. in a technical field or equivalent experience; MBA preferred.

  • Strong communication and collaboration skills, with the ability to work closely with engineering, design, business planning and customer service.

  • Experience with user and market research; be able to champion customer and user needs to the rest of the organization.

  • Proficient in Agile development methodologies and has served in the Product Owner role in Agile teams.

  • Demonstrated customer centric orientation, and the ability to translate ambiguous insights and observations into features and product improvements

  • Self-starter and results-oriented, able to work under minimal guidance

  • Intellectual curiosity and desire to learn new things, techniques and technologies

  • Excellent organizational, prioritization and communication skills, with a high level of attention to detail.

  • Ability to work in a complex, diverse and changing environment. Focus on key business goals and execute on a plan with constrained resources

  • Bonus: experience starting or running a small business or building products or services for small business customers

Tools we work with:  

  • JIRA

  • MixPanel,, Tableau, Kibana and other analytics platforms

  • Optimizely and

  • InVision and other UX tools


GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need assistance completing an application for a position with us, please reach out to our Recruiting Team at

To submit your application to this position, please click Apply . On the next screen, after you click Apply, click Create to establish your candidate account. If you have previously created a candidate account, please slick Sign-In and use that account to complete your application.

Job ID R004770


  • Healthcare

    GoDaddy helps keep employees fit and healthy with generous health benefits. From the best medical, vision, dental, and disability to on-site health and wellness assessments and employee assistance plans.

  • Tuition Reimbursement

    GoDaddy is a strong believer in the value of higher education. The Education Reimbursement Program encourages our employees to pursue further education and advancement at the company.

  • Professional Development

    GoDaddy offers programs to help advance the careers of our employees. Programs include instruction led by our trainers, as well as opportunities for Tuition Reimbursement.

  • PTO

    GoDaddy encourages employees to take time away from work to Live Passionately. GoDaddy goes above and beyond to provide opportunities to enjoy time away from work and we provide generous time away to rest & recharge.

  • Work/Life Balance

    We know that maintaining a work/life balance is the key to success. At GoDaddy, we provide many perks and amenities to help facilitate this balance.

  • Retirement Plans

    GoDaddy looks closely at the retirement provisions and provides a competitive 401k employer match program. Our retirement plans are designed to fund a comfortable retirement for our employees.

The work we do at GoDaddy gives small business owners the products and customer care support they need to be successful online. We make the business of doing business easier.

Jodi Valenta, VP Marketing

The vision of GoDaddy is changing the world’s economy to small business. To do that, we need diversity throughout our teams that reflects our customer base.

Auguste Foldman, SVP Customer Care


Our diverse employee population reflects the customers we serve. We support and celebrate everyone on our team through our Employee Resource Groups, open and inclusive to all.

Learn More