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Audience Marketing Manager

Hiawatha, Iowa; Kirkland, Washington; Scottsdale, Arizona

Overview

At GoDaddy you’ll work with some of the best professionals in the world in an agile, small team environment owning a project end to end. Our marketing team members find success at GoDaddy and we give you the room you need to deliver the extraordinary. We collaborate with passion, and listen to our customers. Since many of us share an enthusiasm for entrepreneurship ourselves, we bring the full force of our personal and professional experience to work everyday.

  • Full-time
  • Level: Mid
  • Travel: Yes

Success Profile

What makes a successful Audience Marketing Manager employee at GoDaddy?
Check out the traits we're looking for and see if you have the right mix.

  • Imaginative
  • Strategic
  • Results-Driven
  • Collaborative
  • Flexible
  • Proactive
0 10
  • Productive
  • Deadline-oriented
  • Organized
  • Digitally savvy
  • Leadership
  • Analytical
  • Detail-oriented
  • Insightful

Job Description

About GoDaddy

GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With 19 million customers worldwide, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to empower entrepreneurs everywhere, making opportunity more inclusive for all. To learn more about the company visit www.GoDaddy.com.

The Audience Marketing Manager will be responsible for development, growth and execution of Go Daddy’s audience marketing across digital marketing campaigns. This role will manage the audience targeting with the focus on generating traffic, acquiring new customers and driving continued engagement from our current customer base within budget parameters to meet sales objectives.

Working with GTM Leaders and Marketing Channel Directors on strategy, plan, roadmap and implementation of proper audience lists, convertor lists and campaign combinations across multiple channels like SEM and OLV.

Champion our customer segmentation, targeting and personalization strategizes by ensuring unique, relevant experiences for users by analyzing and optimizing audience targets.

Build and Maintain lists and combinations that are normalized across regions.Work with Regional SEM Managers fo the best optimization of campaign list combinations.

Manage the Customer Targeting Lists day to day ownership.Get the most from the platform tools, using an array of marketing and research to ensure we have the best lists available and share data effectively.

Collaborate with Regional Leaders to execute audience targeting campaigns.

Own the list infrastructure to enable proper execution, reporting and analysis that is aligned with global and market KPIs.

Drive the Audience strategy and be responsible for identifying analytical opportunities to drive insight generation

Other initiatives/projects as needed

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need assistance completing an application for a position with us, please reach out to our Recruiting Team at Recruiting@godaddy.com

Please note that GODADDY does not accept unsolicited resumes from recruiters or employment agencies.

To submit your application to this position, please click Apply . On the next screen, after you click Apply, click Create to establish your candidate account. If you have previously created a candidate account, please slick Sign-In and use that account to complete your application.

Job ID R008658

Benefits

  • Healthcare

    GoDaddy helps keep employees fit and healthy with generous health benefits. From the best medical, vision, dental, and disability to on-site health and wellness assessments and employee assistance plans.

  • Tuition Reimbursement

    GoDaddy is a strong believer in the value of higher education. The Education Reimbursement Program encourages our employees to pursue further education and advancement at the company.

  • Professional Development

    GoDaddy offers programs to help advance the careers of our employees. Programs include instruction led by our trainers, as well as opportunities for Tuition Reimbursement.

  • PTO

    GoDaddy encourages employees to take time away from work to Live Passionately. GoDaddy goes above and beyond to provide opportunities to enjoy time away from work and we provide generous time away to rest & recharge.

  • Work/Life Balance

    We know that maintaining a work/life balance is the key to success. At GoDaddy, we provide many perks and amenities to help facilitate this balance.

  • Retirement Plans

    GoDaddy looks closely at the retirement provisions and provides a competitive 401k employer match program. Our retirement plans are designed to fund a comfortable retirement for our employees.

The work we do at GoDaddy gives small business owners the products and customer care support they need to be successful online. We make the business of doing business easier.

Jodi Valenta, VP Marketing

The vision of GoDaddy is changing the world’s economy to small business. To do that, we need diversity throughout our teams that reflects our customer base.

Auguste Foldman, SVP Customer Care

Diversity

Our diverse employee population reflects the customers we serve. We support and celebrate everyone on our team through our Employee Resource Groups, open and inclusive to all.

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