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Principal UX Designer

Apply Later Location Austin, Texas; Kirkland, Washington; San Francisco, California; Scottsdale, Arizona; Sunnyvale, California; Tempe, Arizona

About GoDaddy

GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With 19 million customers worldwide, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to empower entrepreneurs everywhere, making opportunity more inclusive for all. To learn more about the company visit

As Principal User Experience Designer you will be leading the design efforts of GoDaddy’s Websites + Marketing Onboarding team. To be successful in this role, you should have in-depth knowledge of design systems, strong visual design style, and layout techniques. We are seeking a candidate that can think through complicated design systems and challenge existing constraints. Candidates should also have experience executing design projects from conception to production, delivering high-quality pieces on tight deadlines, as well as defining and implementing success metrics.


  • Serve as the design lead for onboarding users into GoDaddy’s Websites + Marketing suite

  • Understand customer needs, journey, and product requirements to design usable, useful, and engaging user experiences

  • Conducting regular user testing and research

  • Define and implement success metrics

  • Design experiences to scale across multiple scenarios, products, and customers for the web

  • Clearly define and document problems, goals, user needs, insights necessary to communicate and implement designs

  • Actively lead multiple projects, from start to finish, to meet priorities and requirements in an agile environment

  • Effectively communicate and collaborate with engineers, POs, designers, researchers, and writers to conceptualize, prototype, test, iterate, and build end-to-end experiences

  • Drive usability studies, research and market analysis and integrate results to improve the user experience.

  • Build interactive design concepts and accompanying prototypes


  • Communication - able to encourage and sell a vision

  • Experience with A/B design split testing

  • Experience applying research and analysis to site development

  • Shown interpersonal skills, client relation skills and ability to work in a team environment

  • Ability to focus on several projects concurrently

  • Creative thinking and problem-solving skills

  • Understanding of and experience with: user-centered design techniques; development of organizational/structural concepts for Website; project processes for the development of large scale Website projects; documentation requirements for Web development teams; application of content management, personalization, targeting and searching systems

  • Detailed and highly organized, including ability to multi-task and meet tight deadlines

  • Bachelor's degree preferred, with multidisciplinary backgrounds such as psychology, computer science, information sciences, human/computer interface design or commerce/business or experience equivalent

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need assistance completing an application for a position with us, please reach out to our Recruiting Team at

Please note that GODADDY does not accept unsolicited resumes from recruiters or employment agencies.

To submit your application to this position, please click Apply . On the next screen, after you click Apply, click Create to establish your candidate account. If you have previously created a candidate account, please slick Sign-In and use that account to complete your application.

Job ID R007265 Apply Later

Our diverse employee population reflects the customers we serve. We support and celebrate everyone on our team through our Employee Resource Groups, open and inclusive to all.

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