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Director of Product Marketing - Websites and Marketing

Austin, Texas; San Francisco, California; Scottsdale, Arizona; Sunnyvale, California

Overview

At GoDaddy you’ll work with some of the best professionals in the world in an agile, small team environment owning a project end to end. Our marketing team members find success at GoDaddy and we give you the room you need to deliver the extraordinary. We collaborate with passion, and listen to our customers. Since many of us share an enthusiasm for entrepreneurship ourselves, we bring the full force of our personal and professional experience to work everyday.

  • Full-time
  • Level: Mid
  • Travel: Yes

Success Profile

What makes a successful Director of Product Marketing - Websites and Marketing employee at GoDaddy?
Check out the traits we're looking for and see if you have the right mix.

  • Imaginative
  • Strategic
  • Results-Driven
  • Collaborative
  • Flexible
  • Proactive
0 10
  • Productive
  • Deadline-oriented
  • Organized
  • Digitally savvy
  • Leadership
  • Analytical
  • Detail-oriented
  • Insightful

Job Description

About GoDaddy

GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With 19 million customers worldwide, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to empower entrepreneurs everywhere, making opportunity more inclusive for all. To learn more about the company visit www.GoDaddy.com.

As a Director of Product Marketing, you’ll grow the websites and marketing services by driving product and marketing strategy, including developing a deep understanding of our target customer, partnering with product management, operations, and go to market teams to develop and launch new products & features, both in the US and internationally.

GoDaddy’s Services group provides hands-on website design and online marketing services to small businesses and individuals globally. From site creation and maintenance to social media marketing and more, we’re helping to ensure even the smallest of ventures has the help it needs to have an amazing, effective online presence. As a Director of Product Marketing, you’ll grow the websites and marketing services by driving product and marketing strategy, including developing a deep understanding of our target customer, partnering with product management, operations, and go to market teams to develop and launch new products & features, both in the US and internationally.

Responsibilities:​
Customer insights – segment the market and develop customer insights and analysis through self-driven research or partnering with the research team.
Product positioning – drives research and testing to deliver high confidence, differentiated product positioning to guide product development, regional advertising, and sales enablement.
Product go to market input – partner with the go to market teams and provide key input on the customer target and product value proposition to launch new services.
Pricing and Packaging - develop strategies to developing compelling pricing and plan tiers that make sense to customers and achieves business goals.
Market intelligence – be the guide on everyday entrepreneurs, how they evaluate and buy websites and online marketing services; be the authority on the competition and how to beat them.
Develop and build strong internal and external relationships with key partners in an effort to collaborate and drive the overall business
Sales enablement input - Partner with channel management by providing input to construct collateral, promotions, training, and tools to drive growth and efficiency.

Requirements:

  • 6+ years of product marketing management experience to small businesses or consumers (non-enterprise sales); previous experience with web/software applications, human-powered services or CPG a huge plus
  • Strong experience in developing simple, consumer-oriented messaging and positioning for software and services based on market research and insights
  • A customer-centric view with a passion for gaining customer insights and translating insights into strategies and executions
  • Confirmed ability to use data to define and target high propensity customer segments.
  • Experience testing marketing hypotheses in market and iterating on takeaways to amplify results.
  • Solid analytical ability, with track record of “test & learn” mindset
  • Excellent written, presentation and verbal communication skills, including the ability to communicate complex concepts clearly and simply
  • MBA preferred

GoDaddy is a proud equal opportunity employer.

#LI-SH1

GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need assistance completing an application for a position with us, please reach out to our Recruiting Team at Recruiting@godaddy.com

Please note that GODADDY does not accept unsolicited resumes from recruiters or employment agencies.

To submit your application to this position, please click Apply . On the next screen, after you click Apply, click Create to establish your candidate account. If you have previously created a candidate account, please slick Sign-In and use that account to complete your application.

Job ID R007490

Benefits

  • Healthcare

    GoDaddy helps keep employees fit and healthy with generous health benefits. From the best medical, vision, dental, and disability to on-site health and wellness assessments and employee assistance plans.

  • Tuition Reimbursement

    GoDaddy is a strong believer in the value of higher education. The Education Reimbursement Program encourages our employees to pursue further education and advancement at the company.

  • Professional Development

    GoDaddy offers programs to help advance the careers of our employees. Programs include instruction led by our trainers, as well as opportunities for Tuition Reimbursement.

  • PTO

    GoDaddy encourages employees to take time away from work to Live Passionately. GoDaddy goes above and beyond to provide opportunities to enjoy time away from work and we provide generous time away to rest & recharge.

  • Work/Life Balance

    We know that maintaining a work/life balance is the key to success. At GoDaddy, we provide many perks and amenities to help facilitate this balance.

  • Retirement Plans

    GoDaddy looks closely at the retirement provisions and provides a competitive 401k employer match program. Our retirement plans are designed to fund a comfortable retirement for our employees.

The work we do at GoDaddy gives small business owners the products and customer care support they need to be successful online. We make the business of doing business easier.

Jodi Valenta, VP Marketing

The vision of GoDaddy is changing the world’s economy to small business. To do that, we need diversity throughout our teams that reflects our customer base.

Auguste Foldman, SVP Customer Care

Diversity

Our diverse employee population reflects the customers we serve. We support and celebrate everyone on our team through our Employee Resource Groups, open and inclusive to all.

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