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Principal Product Manager

Primary Location: Arizona - Remote

Location: Remote US

This position is not eligible to be performed in Alaska, Colorado, Mississippi, North Dakota, or the Virgin Islands.

Commerce is one of GoDaddy’s top initiatives, so you’ll contribute to a growing team and product suite. You’ll work closely with teammates on the platform, care, design, and engineering teams to improve commerce experiences using WordPress. Our customers are business owners and store operators, so it’s important to create experiences that help them sell more and streamline their businesses. You’ll be responsible for collaboratively crafting product vision, prioritizing roadmap and improvements, and proposing solutions to user problems.

You’ll join an existing team of product managers and designers passionate about ecommerce experiences, and will enrich features across the merchant journey and customer segments. We also expect that you’re great at documenting your work — as a remote-first, 100% distributed team, great communication and internal artifacts are vital to our success.

What you'll get to do...

  • Helping to create a product vision and strategy that establishes a differentiated position for our targeted user personas.
  • Identifying and involving appropriate partners — especially the end user — in product and design decisions.
  • Clearly identifying user problems from a first principles' approach, and prioritizing solutions to those problems, in alignment with our product vision.
  • Collaborating with UX and other PMs on product improvements that address customer, team, and company needs.
  • Driving major product initiatives to great outcomes that involve multiple teams and stakeholders.
  • Using quantitative and qualitative sources of feedback to become the voice of the customer.
  • Providing detailed feedback to product and UX teammates, becoming a force multiplier and quality standard-bearer for the team.
  • Ensuring that product updates meet acceptance criteria and our definition of done.

Your experience should include...

  • 5+ years in product management
  • WordPress / WooCommerce or other eCommerce experience (particularly with other platforms like Shopify, Magento, or BigCommerce)
  • Balancing multiple dependencies or stakeholders to see a project through to completion
  • Consistent demonstration of your understanding & skills for UX and product management standard methodologies & strategies
  • Expert at understanding the difference between user needs and requests
  • Thorough & curious, with an aim to understand and tackle challenges for users in a clean, simple, and streamlined way
  • Dedicated to constant learning and sharing your knowledge

You might also have...

  • Experience with product design tools like Whimsical, Figma, Balsamiq, or others
  • Development or technical product management experience
  • Experience working with an Agile development team

We've got your back... Enjoy our many benefits (My Wallet), including paid time off, 401k, equity grants and parental leave. Join one of our employee resource groups (Culture). Continue to have a side hustle, if you have one (we love entrepreneurs, remember?). Most importantly, come as you are and make your own way. 


About us... GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us ( 


GoDaddy is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, creed, sex, sexual orientation, gender, gender identity or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.

If you need help completing an application for a position with GoDaddy, please reach out to our Recruiting Team at

 GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.

Job ID R013634

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